Offline conversion tracking, made simple

Stop Paying for Leads That Never Buy

Your ad tools only know who filled in a form โ€” not who actually became a paying customer. So Google & Meta keep spending your budget chasing more form-fills. LeadTrackr tells them which leads turned into real revenue, so they go find more buyers, not just form-fillers.

Start Free Trial
Cancel anytime
Data flow from lead capture to ad platform optimization
4.9ยท 25+ Google Reviews
Stop wasting budget on bad leadsTurn more clicks into customersNo complex setup, start OCT in minutes

Trusted by advertisers and agencies

Ads Intelligence
Adsposure
BrandVisible
Confixo
Druktemaker
Klikko
NuVooruit
Onmates
Reward
Search Ascent
TaskForce
Welkin Marketing
Ads Intelligence
Adsposure
BrandVisible
Confixo
Druktemaker
Klikko
NuVooruit
Onmates
Reward
Search Ascent
TaskForce
Welkin Marketing
0%
More converting leads
on the same ad budget
0 min
Average setup time
no developer needed
<0 wks
To see bidding shift
after data flows back
0%
GDPR-compliant
data stored in the EU

The fundamentals

What Is Offline Conversion Tracking?

Standard tracking tells ad platforms someone filled out a form. Offline conversion tracking tells them who actually became a customer.

Without LeadTrackr
page_viewPage View
form_startForm Start
generate_leadLead Submitted

Tracking stops at the form fill

Your ad platforms never learn which leads actually converted. Budget keeps flowing to clicks that don't close.

With LeadTrackr
Full-funnel tracking
page_view
Page View
form_start
Form Start
generate_lead
Lead Submitted
qualified_lead
Lead Qualified
converted_lead
Deal Closedโ‚ฌ2.500

Syncs back to your ad platforms

google-adsmetagoogle-analyticsmicrosoft-adslinkedin

Before & after

The Difference LeadTrackr Makes

Without LeadTrackr

  • Ad platforms optimize on form fills, not revenue
  • Budget wasted on leads that never convert to customers
  • No visibility into which campaigns drive actual sales
  • Algorithms learn from junk leads and targeting gets worse every month

With LeadTrackr

  • Ad platforms optimize on qualified leads that actually buy
  • Budget focused on leads that convert to real revenue
  • Full attribution from ad click to closed sale
  • Algorithms learn from buyers, so targeting improves automatically

How it works

How LeadTrackr Works

01

Connect Your Forms

Install the WordPress plugin or set up via Google Tag Manager. Supports Gravity Forms, Elementor, CF7, WPForms, and more.
02

Capture Every Lead

All form submissions flow into your dashboard with full attribution data. See exactly which ad, keyword, and campaign drove each lead.
03

Qualify Your Leads

Mark leads as "Qualified" or "Converted" based on real sales outcomes. No more guessing which leads are valuable.
04

Push Real Conversions

LeadTrackr automatically sends qualified lead and converted lead events back to Google Ads, Meta, and GA4.

3-minute setup

See How Fast the Setup Is for Offline Conversion Tracking

See Offline Conversions in Your Ad Platforms

LeadTrackr sends qualified lead and closed-deal events straight into Google Ads, Meta, and your other ad platforms. Their algorithms pick up the signal and automatically shift budget to the keywords, audiences, and ads that drive real revenue, not just form fills.

  • Offline conversions visible per campaign and keyword
  • Ad algorithms optimize on actual sales data
  • ROAS based on revenue, not lead volume
ads.google.com/aw/campaigns
Google Ads campaign overview showing offline conversion data from LeadTrackr
app.leadtrackr.io/project/myproject
LeadTrackr lead detail showing full attribution: the Google Ads campaign, ad and keyword behind a single lead, plus its channel path

Know Exactly Which Leads Convert

Your LeadTrackr dashboard shows every lead with full attribution: which campaign, ad group, keyword, and landing page brought them in. Qualify leads with one click and the data flows back to your ad platforms automatically.

  • Full attribution from click to closed deal
  • One-click lead qualification
  • Real-time sync with Google, Meta & GA4
See it in action

Your real results, inside every ad platform

LeadTrackr sends your real lead outcomes โ€” qualified, won and revenue โ€” back into Google Ads, GA4 and Meta. So you and their algorithms optimize for customers, not form-fills.

ads.google.com/aw/campaigns
Qualified Leads, Converted Leads and Converted Lead Value columns from LeadTrackr inside Google Ads LeadTrackr lead columns inside Google Ads, mobile view
LIVE IN GOOGLE ADS

See which campaigns win customers

  • Spot campaigns losing money
  • Double down on what wins customers
  • Bid on profit, not form-fills
Qualified and converted leads from LeadTrackr in a GA4 lead acquisition report LeadTrackr qualified and converted leads in GA4, mobile view
LIVE IN GA4

Report on customers, not conversions

  • See which channels bring customers
  • Report on revenue, not form-fills
  • Attribution you can finally trust
Qualified and converted leads from LeadTrackr inside Meta Ads Manager LeadTrackr qualified and converted leads inside Meta Ads Manager, mobile view
LIVE IN META

Show Meta who actually buys

  • Stop paying for junk leads
  • Send real buyers back to Meta
  • Andromeda optimizes on closed deals
LeadTrackr open leads inbox showing every lead, channel path, value and status
LeadTrackr inbox with every lead, mobile view LeadTrackr lead details with contact info, mobile view LeadTrackr lead details with channel path, mobile view LeadTrackr lead value column, mobile view LeadTrackr lead status column synced to platforms, mobile view
LeadTrackr Lead Details modal showing contact, status, full attribution and channel path
INBOX

Every lead in one inbox

  • Nothing slips through the cracks
  • Source & channel already attached
1 / 6
Find my money-losing campaigns Free for 30 days โ€” spot your first money-losing campaign before you pay a cent.

The platform

Everything You Need to Optimize on Real Revenue

One lightweight platform that connects your forms, your sales outcomes, and your ad accounts.

๐ŸŽฏ

Full attribution

Tie every lead back to the exact campaign, ad group, keyword, and landing page that produced it.

๐Ÿ–ฑ๏ธ

One-click qualification

Mark leads as qualified or converted as deals progress. No spreadsheets, no manual exports.

๐Ÿ”„

Automatic sync

Conversions flow back to Google, Meta, and GA4 in real time via native APIs.

๐Ÿ“Š

Revenue reporting

See ROAS based on closed revenue per channel, campaign, and keyword โ€” not form fills.

๐Ÿ›ก๏ธ

GDPR-compliant

Data encrypted and stored in the EU, never shared with third parties.

โšก

5-minute setup

Install the plugin or drop in a GTM tag. No developer, no custom code required.

Integrations

Plugs into the stack you already run

Capture leads from any form, let your CRM qualify them, and push real conversions to Google Ads, Meta and GA4 โ€” connect the tools you already use.

See all integrations

Customer stories

What lead-gen advertisers say

โ€œLeadTrackr has helped us understand which campaigns are actually driving revenue. The biggest impact has been in client communication. Conversations are less about defending spend and more about scaling what works.โ€

Steven de Vos, Welkin Marketing
Steven de Vos
Agency Owner ยท Welkin Marketing

โ€œThe setup took us less than 10 minutes per client. We're sending closed-deal data back to Google Ads on every account now - and the difference shows up in the bidding within two weeks.โ€

Max Swinkels, Backspaced
Max Swinkels
Google Advertiser ยท Backspaced

โ€œWe run paid ads for B2C lead-gen, and after a few weeks of running a new campaign, lead quality always dropped off. With LeadTrackr we optimize directly on quality leads now. The difference is insane.โ€

Mohammed Abdellah, Wrap-on
Mohammed Abdellah
Founder ยท Wrap-on

ROI calculator

Calculate Your Potential ROI

See how much extra revenue better lead attribution could generate for your business.

200leads/mo
02002,0005,000+
%
โ‚ฌ
New customers / month
+20
Recommended plan
Starter
Up to 200 leads/mo

Additional revenue / month

+โ‚ฌ10,000

Based on a 39% average improvement from better lead attribution.

Based on LeadTrackr customer data, advertisers typically increase sales from ads by 15โ€“30% within the first 3 months.

About us

Built by People Who Lived the Problem

Lorenzo, co-founder of LeadTrackr

Lorenzo

Co-founder & Development

Currently COO at a B2B lead generation company, where he sees first-hand how critical good tracking is for profitable growth. He experienced how optimizing on CPL alone can hide poor lead quality and waste ad budget โ€” and that experience now shapes how LeadTrackr is built.

Lester, co-founder of LeadTrackr

Lester

Co-founder & Tracking Specialist

Tracking specialist and founder of YesWeTrack. He spent years building custom offline conversion tracking for advertisers who wanted more than form-submission data, then turned that expertise into LeadTrackr so businesses can connect ad spend to real revenue without custom development.

FAQ

Frequently Asked Questions

No. If you use WordPress with Gravity Forms, Elementor Forms, Contact Form 7, or WPForms, you can set up LeadTrackr in less than 5 minutes with our plugin. No code required.
Most customers see improved ROAS within 2-4 weeks. Once LeadTrackr starts feeding qualified conversion data back to your ad platforms, the algorithms quickly learn to find better leads.
Yes. LeadTrackr is fully GDPR-compliant. Your data is encrypted, stored securely in the EU, and never shared with third parties.
Absolutely. LeadTrackr works alongside Google Analytics, Google Tag Manager, and your existing conversion tracking. It doesn't replace your current setup, it upgrades it by adding offline conversion tracking.
Currently Google Ads, Meta Ads (Facebook/Instagram), and Google Analytics 4. Microsoft Ads and LinkedIn Ads integrations are coming soon.

Get started free

Start Tracking Real Conversions for Free

Connect your forms, qualify your leads, and let your ad platforms optimize on revenue โ€” set up in minutes.

Start Free Trial
Steven de VosMax SwinkelsMohammed AbdellahLorenzoLester

Join 100+ agencies optimizing on real conversions

Find a losing campaign before you pay a cent ยท Cancel anytime